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Old 07-17-2005, 08:07 AM   #1
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Default Type Casting (NYT Mag July 17)

It is always news when the venerable New York Times runs an article about fonts.

This weekend, the Magazine‘s Consumed columnist Rob Walker writes “Type Casting” about the TypeCon meeting taking place in NYC, and about its sponsors, the Society of Typographic Aficionados (SOTA) and Type Directors Club (TDC).

The one-page piece also mentions a gaggle of type designers and foundries (Emigre, Hoefler & Frere-Jones, House, P22, Gary Munch, Mark Simonson, and Underware), gets into some aspects of the contemporary type business and technology, mentions a few historic snippets (semi-historical — back to Trixie, anyway), and more.

It also discusses Bello, the recent TDC display type winner which in its OpenType Pro package offers contextual substitutions (ligatures, character variants) and such charming extras as starting and ending swashes, ornamented word substitutes for certain strings (“the” or “and” for example), linking segments for the script, and more.

The Times article should be available for a week (you may need to register, but that is free).

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