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Old 06-28-2005, 03:05 PM   #1
annc's Avatar
Join Date: Oct 2004
Location: Subtropical Queensland, Australia, between the mountains and the Coral Sea
Posts: 4,451
Default What is advertising worth?

Traffic on my web site, particularly the message boards, is growing quite fast, and I'm considering the introduction of some appropriate ads in a column on the right hand side.

Trouble is, I have no idea what to charge, and wondered it there's a rule of thumb or even some research that indicates an appropriate rate.

I'm in Australia, so realise that most of the information available will have a North American flavour, but at the moment I have no idea whether I should be charging $200 or $5000 a year.

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