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Old 10-18-2009, 08:42 AM   #1
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Default New compact headline faces

This month Hoefler & Frere-Jones are showcasing a couple of useful-looking sans serif display fonts.

Tungsten is a descendant of a 1930s hand-lettering style called Modern Gaspipe. The text beneath the display provides insights into the translation process — well worth reading for anyone interested in type. Available in four weights: medium, semibold, bold, and black. The set is $100 for a single-computer license.

Verlag was conceived, in H&FJ words, “as a riff on the Guggenheim’s iconic Art Deco lettering.” Among its design inspirations are Tempo (a Ludlow face I remember fondly from newspaper days) and Vogue (another 1930s sans that had a lot of style). Verlag does echo these influences, but it comes in regular, condensed, and compressed widths, each of which with five weights, making it more useful. Each 10-font set is $200, or buy all three widths (30 fonts) for $500 (one-computer license).

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