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Old 11-25-2008, 08:38 PM   #1
Eric Ladner
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Join Date: Apr 2005
Location: Tacoma, WA
Posts: 139
Default Caslon, Raymond Loewy, and Kennedy's Air Force One

Feeling old and gloomy today, the forty-fifth anniversary of President Kennedy's funeral, I ran across an eerie photo of Air Force One flying over Arlington National Cemetery:


(Click on the left-hand frame of the center row of the grid on the left.)

That led me to the Wickipedia history of Air Force One at


where I found this:

"The Air Force had attempted a special presidential livery of their own design: a scheme in red and metallic gold, with the nation's name in block letters. Kennedy felt the aircraft appeared too regal and on advice from his wife, First Lady Jacqueline Kennedy, he contacted the French-born American industrial designer Raymond Loewy for help in designing a new livery and interiors for the VC-137 jet.[2] Loewy met with the president, and recorded that his earliest research on the project took him to the National Archives where he looked at the first printed copy of the United States Declaration of Independence, and saw the country's name set widely spaced and in upper case in a typeface called Caslon. He chose to expose the polished aluminum fuselage on the bottom side, and used two blues; a slate-blue associated with the early republic and the presidency, and a more contemporary cyan to represent the present and future. The presidential seal was added to both sides of the fuselage near the nose, a large American flag was painted on the tail, and the sides of the aircraft read UNITED STATES OF AMERICA. The result of Loewy's work won immediate praise from the president, the press, and the jet's livery became a global icon."


Among Loewy's other striking designs:


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