DTP


 
Lively discussions on the graphic arts and publishing — in print or on the web


Go Back   Desktop Publishing Forum > General Discussions > On Language & Literature

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 11-16-2006, 02:41 AM   #1
dthomsen8
Member
 
dthomsen8's Avatar
 
Join Date: Aug 2005
Location: Philadelphia, PA 19130
Posts: 2,158
Default Affect or Effect

This description of a swag was sent to me by a client:

"This attractive swag is made with a grapevine door arch base.
We add white and yellow Tulips in fan like fashion. We place English Ivy along the perimeter and between each flower for fullness. Finally, we add lovely peach/orange Dahlias for a striking affect."

This is an example of one of my pet peeves in today's English, using affect when effect is meant. Affect as a noun is about a feeling or emotion. Effect as a noun is about a result produced by some agency or action. In this case, the dahlias produce an effect. The striking effect is quite effective. I changed the word on the web site.
dthomsen8 is offline   Reply With Quote
 

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Jigsaw puzzle effect in Photoshop marlene Images 11 07-10-2007 02:22 AM
Sheening effect in CorelDraw? misty Images 3 05-05-2006 04:59 PM
Copying object along the path - Caterpillar tracks effect oldbunyip Print Design 2 05-02-2006 12:36 PM
Quick 'n' Dirty Chrome Effect Clayton Images 1 04-05-2006 02:00 PM
Effect of site design on men vs women ktinkel Web Design 7 08-22-2005 04:23 PM


All times are GMT -8. The time now is 03:18 AM.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Contents copyright 2004–2014 Desktop Publishing Forum and its members.