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Old 09-10-2006, 08:45 AM   #1
ktinkel
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Default NYT mag has fun with letters

Recently I have mostly been sniping at the New York Times Magazine’s type design — drop caps that are isolated from the text that follows, making reading a puzzle; decorative type that is cropped by the trim line or otherwise mutilated; and so on.

But this weekend the art directors there have really made me a smile: They set the titles to a collection of articles, ransom-note style, in characters found and photographed around the city. A discreet (well, okay, almost invisible) key advises where each character had been found.

The sources range from battered old signs, some painted, some made of metal or wood; bits of neon signs; street signs; perfectly good signs but in odd type designs; and some of no particular distinction that seem to have caught the photographer’s eye for some reason.

They included a sampling from their collection on the TOC (attached); the more interesting were used for the articles, but to see those you must run right out and buy a copy of the paper — the online edition doesn’t include them. Pity.
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