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Old 02-17-2005, 01:00 PM   #1
annc
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Default Equestrian Bliss

A few weeks ago, when we were still on CIS, I started a thread about the new logo chosen for the Fédération Equestre Internationale (FEI). The one with the horse image embedded in it, if you remember.

Last night I received the brand guidelines, which include the typefaces to be used. The first level typeface is Bliss, designed by Jeremy Tankard. Nice and clean, and OpenType, which is a good move.

The second level typeface to be used is Verdana. Verdana? This is what the brand guidelines have to say:
Verdana has been chosen to complement the Bliss in
internal documents such as regulations and other
publications, correspondence and digital applications.

I can see the point of using Verdana in digital publications. The Brand Guidelines themselves are set in Bliss at a very small size, which is barely readable on the screen at 150%. But for regulations, and other printed publications?

What do you think of this?

   
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