New Benguiat fonts from House Industries

[ktinkel]

Five Ed Benguiat fonts and a collection of dingbats are featured in the new House Industries mailing promoting a collection that also includes a book, a video, and a statuette of the type designer, all for a $160 (!!).

Benguiat is an extraordinary lettering artist and type designer. He designed something like 500 fonts for Photo-Lettering in its heyday, then went on to design dozens (hundreds?) more for ITC, including some of the fonts most of us love to complain about, including Korinna and Souvenir.

Even if you don’t appreciate some of his designs, you cannot fault Benguiat’s work, some of it, especially scripts, very beautiful. And it is a good thing that the odd, dated, but historically important Photo-Lettering library will not get lost. House acquired rights to it a couple of years ago — guess this is the first fruit of that deal.