|08-14-2005, 07:24 AM||#1|
Join Date: Oct 2004
Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
Effect of site design on men vs women
A Welsh business school reports that men and women respond differently not just to the subject or content of web sites but to their appearance.
According to a recent study at Glamorgan University Business School, women prefer pages with more color and informal pictures; men prefer dark colors and horizontal lines, and like 3D effects and non-stationary objects.
Are we surprised?
[Read the whole AP article]
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