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Old 02-21-2005, 06:53 AM   #25
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Originally Posted by sdbond
When I used to do newspaper layout, we flopped photos all the time, especially in the bridal section. It's a basic rule in news journalism layout, or at least it used to be, that you don't have faces leading the reader off the page.
Sharon: That is interesting, as when I used to do the same thing — in the late 1950s — we did not flop bridal photos (or other head shots, for that matter).

I wonder if it was partly a matter of technology. It is easy to flop a digital halftone, but I think emulsion issues got in the way of easily doing so in camera (or in the scanograver used in those days to convert photos to halftones).

We also tried not to have faces looking off the page, but then it meant that we might move a wrong-facing photo into an inner column to mitigate the problem (or if possible onto the facing page to solve it).

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