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Old 12-05-2008, 01:02 AM   #5
annc's Avatar
Join Date: Oct 2004
Location: Subtropical Queensland, Australia, between the mountains and the Coral Sea
Posts: 4,451

The ads I'm talking about are simple banner ads in forums. Ads for saddles, horses, horse floats, coaching by popular coaches, and properties get heaps and heaps of click-throughs, no matter what they look like. The readership is mostly female, ages from 12-60+.

One thing I do notice is that ads for sale of items peak quickly and die quickly. Ads for services have lower peaks (they tend to have fewer impressions per month) but retain their interest. Which indicates that people read the content...

But as I said earlier, it is a very specialised market. Non-core ads don't do well at all.

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