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Old 04-20-2006, 09:33 AM   #1
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Default Distorted lips in beauty ads (a rant)

Once could be an unfortunate goof, but now that I have seen the same sort of layout at least a dozen times recently, I guess it is a design trend:

Full-page newspaper ads featuring a huge human face, laid out so the lips lie across the middle fold line of the paper. All the models look as if their lips have been subjected to unfortunate Botox experiences.

Today it is a Bloomingdale’s ad featuring a woman, with the headline: “Beauty benefits.” I didn’t note who sponsored the others, though I remember at least two featured men, who looked even more grotesque than the woman with those blown-up lips. (Maybe they are all from Bloomies.)

I suspect the culprit is too much reliance on one-person design shops (no oversight) combined with loss of real-size proofing.

But however it happens, I sure would hate to be the client who paid the tens of thousands charged by the New York Times — only to have my prospects distracted by unsettling facial distortion in the middle of that expensive page!

Just a minor rant.

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