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Old 09-30-2005, 03:22 AM   #1
vavroom
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Default Print vs Web Design

Please feel free to move this post to a more appropriate location. Also, please note that I'm not trying to be inflammatory, though I realise my "tone" may come accross as quite frustrated, since I am so

I'm just about to finalise a site for a client. The client in question involved his print designer half way through the process, to "ensure that print and web are cohesive". In theory, that's a sound concept.

But suddenly, the print designer told the client that all my work was cr*p, and gave a new mockup to start from (despite the client accepting the design I had originally submitted, and he was very happy with it).

The print designer started giving a series of instructions that just don't work, using garamond, kerned a certain way, with a certain amount of leading. Wanting pixel perfect placement, but her design involved a monitor screen of at least 1200px wide! Keep sending me jpegs that are so badly optimised that they are either huge file sizes, or full of "noise". Etc.

I've had to explain the differences between rendering on IE vs Firefox vs Netscape, vs all those other browsers. I've had to teach some basic concepts of photoshop to this person. I don't mind teaching people, but it shouldn't be on my client's dime.

Now, I've worked with this person before (she's done our print logo design for my company), and she is brilliant and knows what she's doing in print.

And I know what I'm doing on the web. I don't pretend to know print design just because I've published a few newsletter in Pagemaker. How can you point out that because you've used GoLive a couple weeks, it doesn't necessarily make you able to work on the web?

I just re-read my post, and it does sound a little whinney! LOL. Oh well, there we go...

   
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Old 09-30-2005, 05:17 AM   #2
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Quote:
Originally Posted by vavroom
The print designer started giving a series of instructions that just don't work, using garamond, kerned a certain way, with a certain amount of leading. Wanting pixel perfect placement, but her design involved a monitor screen of at least 1200px wide! Keep sending me jpegs that are so badly optimised that they are either huge file sizes, or full of "noise". Etc.
If this keeps up we may need to open a section just for griping about unreasonable clients (we have a few threads on that right now).

Her view of reality is just wrong. Get a bunch of monitors of different sizes and quality running a bunch of different browsers and sit her down with the client to view her fancy site. Since you say she is a good designer, perhaps she just needs to be shocked into seeing web design the way it really is.

Garamond? That is a bizarre choice for reading on-screen, btw. ITC Garamond might work, at largeish sizes, but there is no version I know of that has been optimized for the screen. And most of the fonts called Garamond that I run into among web visitors are not the ITC version with its exaggerated x-height but the more classically built Monotype one.

So she may be a good designer, but she clearly doesn’t know much about typography, even for print. As for the web, well, you know the difficulties. CSS letter-spacing is by no means kerning, not even close. Kerning is not possible in the real online world. (That is a PERIOD at the end of that statement!)

In any event, does she really think that not only all visitors will have a font called Garamond but the same one? (I can think of no typeface “name” that belongs to such a varied crowd of fonts as Garamond! They are likely not even to have been based on the Garamond original.)

As a graphic designer with 40 years of experience who knows a bit about type, I am appalled by that level of ignorance in a designer in 2005.

I am also appalled, by the way, at typographic practices common in web sites. There are definitely ways to improve readability and grace of type online, and I wish that more than 9% of site developers would learn them. But it is not accomplished by calling for esoteric fonts and trying to treat them as if they were on paper.

I think I should go have my coffee! I seem to be experiencing an uncommonly lackadaisical morning! <g>

   
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Old 09-30-2005, 05:40 AM   #3
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showing her the sites on different monitors/browsers at the same time ain't a bad idea Thanks

I've already arranged a meeting with the client early next week, where I'll show a print out of the page from the browser, then a print out of the source html/css... just so he gets an idea that building web pages isn't like plugging a few things together... <shrug>

   
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