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Old 09-02-2008, 12:17 PM   #1
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Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
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Default Logo upgrade?

Our big supermarket, Stop&Shop, is redoing its brand: new logo, colors, typefaces, the whole look.

The attachments show three generations of their logos:

In the upper-left corner of the big square image is a partial view of the original, dating back to the 1980s.

A revision is shown in the narrow attachment, from some time in the 1990s.

The new one just being introduced is the main portion of the larger attachment.

If you were a marketing director which would you pick? How come (I really do not understand).

Edit: Found a copy of the original (I think) logo, ca. 1970s or 80s
Attached Thumbnails
Click image for larger version

Name:	stopnshop-old.jpg
Views:	65
Size:	10.8 KB
ID:	1346   Click image for larger version

Name:	stopnshop-new.jpg
Views:	68
Size:	23.9 KB
ID:	1347   Click image for larger version

Name:	stopnshop-orig.jpg
Views:	54
Size:	24.9 KB
ID:	1348  


Last edited by ktinkel; 09-03-2008 at 07:13 AM. Reason: Add original logo
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