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Old 11-16-2006, 03:41 AM   #1
dthomsen8's Avatar
Join Date: Aug 2005
Location: Philadelphia, PA 19130
Posts: 2,158
Default Affect or Effect

This description of a swag was sent to me by a client:

"This attractive swag is made with a grapevine door arch base.
We add white and yellow Tulips in fan like fashion. We place English Ivy along the perimeter and between each flower for fullness. Finally, we add lovely peach/orange Dahlias for a striking affect."

This is an example of one of my pet peeves in today's English, using affect when effect is meant. Affect as a noun is about a feeling or emotion. Effect as a noun is about a result produced by some agency or action. In this case, the dahlias produce an effect. The striking effect is quite effective. I changed the word on the web site.
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