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Old 08-14-2005, 08:24 AM   #1
ktinkel
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Default Effect of site design on men vs women

A Welsh business school reports that men and women respond differently not just to the subject or content of web sites but to their appearance.

According to a recent study at Glamorgan University Business School, women prefer pages with more color and informal pictures; men prefer dark colors and horizontal lines, and like 3D effects and non-stationary objects.

Are we surprised?

[Read the whole AP article]

   
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