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09-28-2005, 03:55 PM | #1 |
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Location: Saskatoon, Saskatchewan
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Clueless clients...
Does anyone else get email from designers like this one that arrived under an hour ago:
------------------------------------------------------------------- This is the PDF file for the ad to run. Please fax a proof for approval to ###-###-####. ------------------------------------------------------------------- So we'll print her PDF on the laser printer and fax it back so she can approve it. Or this one: ------------------------------------------------------------------- Here's the PDF file for insertion order #######. Please email back a PDF proof. ------------------------------------------------------------------- So we email back the PDF she just sent us, and she's happy. To quote Emo Phillips, some days it's just not worth chewing through the leather straps. djb |
09-29-2005, 05:55 AM | #2 |
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Why do I get the feeling that this is going to be a big thread?
<g> |
09-29-2005, 07:43 AM | #3 |
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Don:
Why do I get the feeling that this is going to be a big thread? Well, I'll make it bigger: is a 'proof' produced on an office printer (a machine) a satisfactory proof? When not much mattered other than the text, a proof made with just an ink roller and a brush was sufficient, but now that the pretty pictures are all-important, is anything less than a sight of what the printer (a person) will produce in the final process good enough? __________________ Michael |
09-30-2005, 10:04 PM | #4 |
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The print shop I used to work at offered something called Blues as page proofs, for position only. I understand that about once every two years someone would complain that they wanted black type.
You might use the old FPO (for position only) instruction on your proofs, or at least refer to them that way. Let the user know if they want colour match proofs, they can have them, but that they'll have to get their wallet out. A simple "these proofs cost you 40 cents a page (or whatever), but do not show the exact color. If you want exact colour proofs, we can get them for $3 a page (or whatever)", might get past your problem. Don McCahill |
10-01-2005, 12:32 AM | #6 | |
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10-01-2005, 07:17 AM | #7 |
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So true. Both resolution and color will be different on different monitors. And I can just see a client holding up his brochure to his monitor and noting "the color does not match."
Sigh. With resolution issues it is easier. You can just shrink the window on his/her monitor and note that some people will see things that way, and that's why there is all that "wasted" space along the sides. Don |
10-01-2005, 12:48 PM | #8 | |
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10-01-2005, 07:39 AM | #9 |
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Don:
The print shop I used to work at offered something called Blues as page proofs Your message confirms that 'proof' means different things to different people. I'd be a bit careful about calling a designer 'clueless' for asking for a 'proof' when he has submitted a PDF, which he has, presumably, already tested of his printer. The printer should perhaps explain, as a matter of routine, that production proofs would be prohibitively expensive. __________________ Michael |
10-01-2005, 08:52 AM | #10 | |
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And for clients who can only ever see errors when they are found “in print,” blues offer a last chance to fix typos that were invisible in faxes, PDFs, or other preliminary versions. __________________ [SIZE=2][COLOR=LemonChiffon]::[/COLOR][/SIZE] [SIGPIC][/SIGPIC] |
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