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Old 09-05-2013, 02:34 PM   #1
Andrew B.
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Default Mail Order Catalogs

Five years ago I purchased some clothes from the Woolrich website. After that they started sending me mail order catalogs. And it was not long before I started receiving a catalog from LL Bean (which also has an outdoorsy clothing line). I bought a couple shirts from them. And over time I've received catalogs from more places. Some with ridiculously high prices, and others with lower prices. But all in the same category of clothing.

There is now doubt in my mind that Woolrich sold their mailing list. And now also maybe others I buy from are doing the same. I wonder about this, though. They make money by selling their mailing lists, but they also potentially lose my business by doing this. Maybe they believe they are differentiated enough in this market that it's worth the additional money they get from the list. Who knows. But as a result of me getting these other catalogs, I've found other places to shop.

Anyway, I'm not complaining. I enjoy looking at these catalogs. But I'd love to see a marketing expert's research that justifies this.

   
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Old 09-06-2013, 07:47 AM   #2
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Me too on all counts.

Here it was the other way around ... we've bought stuff from Bean's off and on since forever; suddenly in the last year or two, we get Woolrich catalogs, though we've never bought anything from them.

There's this, which is a bit vague, but suggests that the two collaborate on some product lines; perhaps part of the collaboration is shared mailing lists:

http://www.ecouterre.com/l-l-bean-wo...ag-collection/

   
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Old 09-06-2013, 02:40 PM   #3
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Good find. Apparently there is a connection there.

BTW, if you have any suggestions for similar type places online, let me know. As for me, I also bought a couple shirts from Orvis. And I have a Territory Ahead order in now.

   
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Old 09-07-2013, 09:34 AM   #4
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Try REI - http://www.rei.com/

   
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Old 09-08-2013, 11:12 AM   #5
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I used to buy stuff from Duluth Trading Company but it seems that every time I find something there I really like, they discontinue it before I have a chance to order more. Ex Officio has some good stuff, Magellan does to (they carry some of Ex Officio's in fact). And if you have an REI store in the area, that's a win ... it's nice to be able to fondle the merch before letting the merchant fondle your plastic. ;-)

   
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