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03-26-2013, 03:58 PM | #1 |
Member
Join Date: Feb 2008
Location: Great Plains, USA
Posts: 286
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Critique My Auto Shop Logo, Please
A local tire shop is having me design a logo. Their current design is a dynamic set of blue and red text with flames sweeping off the top like some sort of muscle car logo. So far I showed the owner my first set of concepts and he immediately was drawn to my horizontal text layout. Sadly for me, he wasn't too fond of the cheerful serviceman graphic I created; however, I got him to consider the circular logo for the breast of a shirt. I told him that most local auto shops don't have a personification or mascot and that it will both stand out and have a vintage charm that seems to be gaining popularity in the modern marketing/design world. He said he'd look it over more and maybe "warm up" to it. Below is essentially the batch that I showed him; the only real change is the addition of "Est. '92" on the circular logos. I'd like to tidy up the serviceman graphic to be more realistic yet still very simplified. I might also decrease the size of the serviceman graphic as paired with the horizontal text. Thoughts? Suggestions?
Last edited by Ronald; 03-27-2013 at 05:41 AM. |
03-26-2013, 06:31 PM | #2 |
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Join Date: Jan 2005
Location: Los Angeles, California
Posts: 4,353
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I don't see examples.
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03-27-2013, 05:41 AM | #3 |
Member
Join Date: Feb 2008
Location: Great Plains, USA
Posts: 286
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Sorry; I must've still been organizing my account. It's up now.
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03-27-2013, 06:27 AM | #4 |
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Join Date: Nov 2004
Posts: 7,714
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He doesn't like the guy? Really? I think he's great ... he practically screams Good Old Fashioned Service. In a quiet way, of course. ;-)
I'm partial to the first one, the one w/o the circle, but I could see using both, the first for letterhead, the others where the more compact shape would be more appropriate. Is the little "flame" off the top of the "A" in "Auto" deliberate? __________________ Steve Rindsberg ==================== www.pptfaq.com www.pptools.com and stuff |
03-27-2013, 06:50 AM | #5 | |
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Join Date: Feb 2008
Location: Great Plains, USA
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Quote:
The spike on the 'A' is an Adobe Illustrator glitch, from a heavy stroke weight, I believe. I wasn't sure people would notice it, but I should probably lay a white shape over it for now. |
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03-27-2013, 07:13 AM | #6 |
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Join Date: Jan 2005
Location: Uplyme, Devon, England
Posts: 1,402
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I think they are great and the guy is just right: nostalgia for good service is a great hook.
As a Brit, I can't see "tire" without wincing (or yawning) - but that's just transatlantic spelling for you! Of the two circular ones, I think the black border version is more eyecatching. __________________ Lois Wakeman http://lois.co.uk http://communicationarts.co.uk http://i4info.blog.co.uk |
03-27-2013, 08:22 AM | #7 |
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Join Date: Jan 2005
Location: Los Angeles, California
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I'm going to disagree with the others. This doesn't ring a nostalgia bell for me in a good way. Also, you can run into trouble depending on the ethnicity and grooming habits of his target customers. One quick litmus test would be to ask him to ask some good customers which they like better, this one or the previous one.
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03-27-2013, 11:56 AM | #8 |
Sysop
Join Date: Oct 2004
Posts: 10,478
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I like the guy too but his right hand and arm (holding the tire) could use a bit more work--the fingers are odd looking (particularly the 1st 2--perhaps taper the ends a bit more) and arm is too short/out of proportion to the left arm. I don't see the issues Andrew does with him.
Terrie |
03-27-2013, 02:33 PM | #9 | ||
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Location: Great Plains, USA
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Quote:
As for the ethnicity of customers, it's a Midwestern college town, so there's probably a some diversity but I'm sure it's mostly Caucasian. Thanks for your input, Andrew. Quote:
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03-27-2013, 04:55 PM | #10 |
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Join Date: Oct 2004
Location: Monterey Bay area, CA
Posts: 2,228
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I like the serviceman also. And every business should have both horizontal and vertical (or round/square) logos for different uses, IMO. As well as maybe a "reversed" version if needed. Don't forget to fix the apostrophe. (Can't quite believe I'm the first to mention that.)
__________________ .. ..Franca .. |
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