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Old 05-14-2005, 10:43 PM   #1
annc
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Default O woe is me!

I have to convert an A5 flyer to a 2/3 A4 page ad. No big deal. But all the text is in Souvenir. Every single character. And it's almost all words, with just three small b&w graphics to insert.

This is the second ad for this publication (32 pages, with at least two ads on every page) that uses Souvenir. The other one just had it in Demi for a heading.

I suppose I shouldn't complain. I haven't had to use Souvenir for many years; not since one of my clients changed their logo back in the late nineties.

   
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Old 05-15-2005, 07:59 AM   #2
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Anne:

But all the text is in Souvenir

What's wrong with an Edwardian look? Perhaps they're advertising corsets, sit-up-and beg bicycles, or something.

   
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Old 05-15-2005, 12:07 PM   #3
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Souvenir? You poor dear! (Just seizing the opportunity to combine sympathy with rhyme.)

OK, I"ll admit it now because this was back in 1980 when I was young and didn't know any better - I set my first business card in Souvenir. I was breeding and showing Abyssinian cats at the time and compared to what some of the other folks used on their business cards mine was the epitome of good taste. I always felt like a bit of an oddball at the shows because I refused to buy into the kitschy cuteness and elaborate excess. I mean, you're supposed to want people to look at the cats, right?

   
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Old 05-15-2005, 01:29 PM   #4
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Haven't you heard? Souvenir is the new Helvetica!
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Old 05-15-2005, 01:34 PM   #5
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>>annc: But all the text is in Souvenir

Ok...I'll be brave and ask...what's the problem with Souvenir??? Just overused or???

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Old 05-15-2005, 01:53 PM   #6
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Quote:
Originally Posted by annc
I have to convert an A5 flyer to a 2/3 A4 page ad. No big deal. But all the text is in Souvenir. Every single character. And it's almost all words, with just three small b&w graphics to insert.
It could be worse. They could be using Tiffany or Korinna. Or one of the newer typefaces with personality that come out on a monthly basis.

Count your blessings! <g>

   
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Old 05-15-2005, 06:00 PM   #7
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Quote:
Originally Posted by Michael Rowley
Anne:

But all the text is in Souvenir

What's wrong with an Edwardian look? Perhaps they're advertising corsets, sit-up-and beg bicycles, or something.
I loathe Souvenir with a deep and abiding loathing. The client I had that used Souvenir in their logo also insisted on using it as a text face in their publications.

Edwardian is fine, and suitable in this case. But Souvenir is not.

Ann

   
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Old 05-15-2005, 06:02 PM   #8
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Quote:
Originally Posted by Franca
Souvenir? You poor dear! (Just seizing the opportunity to combine sympathy with rhyme.)

OK, I"ll admit it now because this was back in 1980 when I was young and didn't know any better - I set my first business card in Souvenir. I was breeding and showing Abyssinian cats at the time and compared to what some of the other folks used on their business cards mine was the epitome of good taste. I always felt like a bit of an oddball at the shows because I refused to buy into the kitschy cuteness and elaborate excess. I mean, you're supposed to want people to look at the cats, right?
Oh, you're forgiven. And there wouldn't have been much text anyway, on a business card.

   
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Old 05-15-2005, 06:03 PM   #9
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Quote:
Originally Posted by djb
Haven't you heard? Souvenir is the new Helvetica!
The only thing I have against Helvetica is its ubiquitousness. If you're not having a lend of me, then I think I'll hibernate until the fad passes.

   
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Old 05-15-2005, 06:08 PM   #10
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Originally Posted by terrie
Ok...I'll be brave and ask...what's the problem with Souvenir??? Just overused or???
It's ugly. <g>

   
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