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Old 02-01-2005, 06:05 PM   #1
WizAlger
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Default What's it Worth?

So I've been approached by a top-50 arena act to do a CD cover illustration -- Spiggy and the Topes Live at Royal Albert Hall.

I've heard Michael Whelan gets $50G. But I'm not Michael Whelan.

Nor Roger, nor Po, nor Storm, nor any of the others.

So what's my ballpark?

   
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Old 02-01-2005, 09:15 PM   #2
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Quote:
Originally Posted by WizAlger
So I've been approached by a top-50 arena act to do a CD cover illustration -- Spiggy and the Topes Live at Royal Albert Hall.

I've heard Michael Whelan gets $50G. But I'm not Michael Whelan.

Nor Roger, nor Po, nor Storm, nor any of the others.

So what's my ballpark?
Faced with this, I'd start by looking up what the Graphic Artist's Guild's "Pricing & Ethical Guidelines" manual has to say:
http://www.gag.org/pegs/index.php

I don't know how much good it'd do you, though, seeing as its pricing is based on the U.S. market (or so it was for the last edition I purchased several years back).

I've always found its prices were fine for New York City, but were high for any market I was in. Maybe UK prices match NYC, I don't know.

   
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Old 02-02-2005, 08:55 AM   #3
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UK rates are actually a little higher for most CD work. Illustration can be a bit lower, but can also pay well, depending on the style, or fame of the illustrator.

Can't say I've ever heard of Spiggy and the Topes... is that the album title, or the band's name?

Give me a better idea of what work is involved, and I can give you a good idea of what to charge. Also- will you be commisioned by the band, or by the label? That makes a big difference. Band is ALWAYS better.


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Old 02-02-2005, 09:13 AM   #4
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Quote:
Originally Posted by Norman Hathaway
Can't say I've ever heard of Spiggy and the Topes... is that the album title, or the band's name?
Norman;

::grin:: Spiggy and the Topes (according to Derek Taylor) is a catchall name used in the '60s by Fleet Street to refer to any one of the seemingly interchangeable flavour-of-the-week pop bands. I think for the moment it would be best for me to maintain a level of confidentiality. Suffice it to say that the band have the stature to headline at RAH.

Quote:
Originally Posted by Norman
Give me a better idea of what work is involved...
I need to do an original photo-realistic painting in the vein of the stuff you can see here:

http://www.ottoprint.com/gallery/gallalgr.htm

The band like the look/style of the stuff I've been doing for the Moody Blues over the years. (Although I cringe whenever I see that stupid musical clipper ship thing.) They're going to release a live album recorded at RAH and want an image of the hall (they'll supply photography) incorporated into something the like.

I am being commissioned by the band and working directly with one of the members -- not someone from the management office, as is more usual.

   
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Old 02-02-2005, 11:24 AM   #5
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Oooh, my favorite is Hall of Fame 2! Always was a sucker for a good sunset. :-)

   
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Old 02-02-2005, 12:20 PM   #6
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Originally Posted by Franca
Oooh, my favorite is Hall of Fame 2! Always was a sucker for a good sunset. :-)
::blush::

Thanks, Franca. Mine, too -- of what's on that page. The piece from that "session" or "shoot" (if you can apply those terms to a group of CG renderings), was -- of course -- the one that was actually used on the pass for that tour.



As much of a hassle as Bryce is to use, it's a lot of fun. (I had a hell of a time getting the bases of the columns to kiss the floor, so the reflections came out right.)

(And I hope this picture linkup works and isn't a stupide-o thing to do.)

   
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Old 02-02-2005, 12:22 PM   #7
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The link displays it perfectly and the image is great!

   
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Old 02-02-2005, 01:07 PM   #8
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Works great! (Now wouldn't I have loved to have had one of those passes....)

   
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Old 02-03-2005, 06:13 AM   #9
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Wiz-dude,

Ok- so if they're popular and they're commisioning you directly, I'd ask for 15,000 quid.
Of course they might plotz- in which case you could decide how low you're willing to go. I'd say no lower than 4-5000.
That would include a buyout for this album's usage (various formats, advertising) but no more.

These projects can also drag on for several months, so I usually ask for a 50% advance. Would be wise to also discuss what you'd be paid in case they or the label think the final work stinks (kill fee), just to be safe. Once you come to an agreement, bang out a letter outlining your arrangement and have them sign it too.

I worked with Derek Taylor for a week once. Fantastic brain.


Good luck,

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Old 02-03-2005, 07:09 AM   #10
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Quote:
Originally Posted by Norman Hathaway
Ok- so if they're popular and they're commisioning you directly, I'd ask for 15,000 quid.
That's pounds, right? So I go times 1.884 (as of today) to arrive at American funny money? Zowie!

The upfront makes some sense to me. There will almost inevitably be some out of pocket expenses.

Now all I have to do is get a firm deadline from them. They're already talking as soon as possible and production for New Zealand and all that.

Thanks, Norman.

   
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