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Old 03-16-2009, 08:15 PM   #1
Ronald
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Default Critique My Cover Designs

I've designed a visitors guide and am working on a fold-out map. I'm happy with the guide cover but am not sure how to approach the map. I was thinking both should share some elements to tie together (the old versions do this also). I had a slight variation of the guide cover for the map, but then I made a totally new one. I like this new idea, but it doesn't feel complete as-is. Left-hand is the visitors guide; right-hand is the map.



In case they don't show:
Guide Cover
Map Cover

Maps of Manchester, Delaware County, and the Lake Delhi Area are all included on the fold-out map sheet, hence their typographic inclusion. I like the personality this offers. My biggest frustration is that the aerial photo is used the same way in both covers, but it's very practical for both. The map cover is also less intricate and full compared to the guide. It feels somewhat incomplete.
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Old 03-17-2009, 01:50 AM   #2
LoisWakeman
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Hi Ronald - I think you have put your finger on some of the things I thought too - though not sure I have any very useful suggestions. The guide looks as I would conventionally expect one to be (worthy but not very exciting) - but the map cover - though a fine example of typography as design, is a bit 'unformed' somehow - and to someone like me who doesn't know the area (your target audience?), it takes longer to decipher what it covers than I might wish - especially the Lake Delhi Area: clever design, but indecipherable.

Out of interest - why don't you want to use a common design for the two? Or are you coming up with a new common design using these two as starting points?
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Old 03-17-2009, 08:19 PM   #3
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Quote:
Originally Posted by LoisWakeman View Post
Out of interest - why don't you want to use a common design for the two? Or are you coming up with a new common design using these two as starting points?
First off, thank you for the comments, Lois. As for a common design, I initially wanted to base the map cover off the guide cover - modifying some colors and altering text. But, for the sake of distinction, variety, and challenging myself as a designer, thought it would be better if I could make a fresh design that shares characteristics of the guide cover (colors, fonts, etc).

I agree that the guide cover is not spectacular and an overall pretty standard design, but at my age I'm content with it. I also think it looks better than the old guide which was created by a printing company and used basic Photoshop bevel & emboss effects that look tossed together quickly. Plus the two county guides from this area that I was given as example are so poor they'd make you want to scratch your eyes out.
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Old 03-18-2009, 01:41 AM   #4
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About the guide cover - I didn't mean to be as disparaging as it came out! It is a professional looking design and exactly as I would expect one to be (which is good - tourists probably like to feel comfortable in selecting these things) - the map is a more exciting design but not as usable.
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Old 03-19-2009, 09:55 AM   #5
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Hi Ronald

Looking at your design for the map leaflet, it seems to me to be "top heavy". The font also reminds me of Chinese writing, especially with the words reading down and across.

Why not change the image to greyscale (or single colour) to fade it into the background, incorporate some traffic signs.

Make it a bit more mappy.
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Old 03-19-2009, 12:36 PM   #6
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Quote:
Originally Posted by Ronald View Post
My biggest frustration is that the aerial photo is used the same way in both covers, but it's very practical for both. The map cover is also less intricate and full compared to the guide. It feels somewhat incomplete.
Is there any more to the image widthwise? I guess the thing I think might be confusing is that Manchester is shown prominently in both when the maps brochure covers more than just the city. If there's more to the image on the left and right, maybe you can reduce it a bit and shift it off center to show more of the lake and countryside and not feature the city so directly. You could also do something like dogmandouglas suggests and see what the image looks like as a duotone. You could also use the same curving, top banner as the brochure for the city, but make it a different color. The brochures would be consistent in look, but different enough to distinguish them.

These kinds of brochures usually sit in racks and volunteers in tourism offices will point people to them by saying "grab the one with the green top for information on____."

Just a few thoughts from a fellow Iowan.

   
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Old 03-21-2009, 11:38 PM   #7
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Below are two new designs that I like better. I took dogmandouglas' advice by working off the shape of a road sign for the primary designs; although, I'm not sure if I prefer the "Maps Inside" gimmick or the vertical "Maps" text. I also like the actual map lines (used at the top) and am playing around with the aerial photo as ElyseC suggested. Thanks to both of you.

I like the very top design on the left-hand cover but almost more as a logo than how it stands on the cover in such narrow dimensions. As a whole cover design, the right-hand version might be superior. It's also tricky finding an appropriate transparency for the aerial photo.

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Old 03-22-2009, 08:48 AM   #8
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Hi Ronald

Much prefer your latest design. I agree that the left hand design could be used as a logo.

Cheers Doug
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Old 03-22-2009, 12:53 PM   #9
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Having lived where mail from time to time reached me via New Hampshire with "Try England" on it, should the State not appear anywhere?

Tourists might even take .org as standing for Oregon ..... <s>

Seriously, I had to quite a bit of Googling to find out which Manchester it is.

   
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Old 03-22-2009, 01:46 PM   #10
Michael Rowley
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Hugh:
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Having lived where mail from time to time reached me via New Hampshire with "Try England" on it, should the State not appear anywhere?
I thought Americans always specify the state, even if the original town, Manchester, is quite well known. However, the map cover on the right gave us a clue. But you are right: there probably a lot of Manchesters in the USA and possibly Canada or Australia.

   
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