Lively discussions on the graphic arts and publishing — in print or on the web

Go Back   Desktop Publishing Forum > General Discussions > Print Design

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 02-02-2009, 01:50 PM   #6
Founding Sysop
ktinkel's Avatar
Join Date: Oct 2004
Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
Posts: 11,189

The previous guide, designed and produced by a printing company, used a dark blue for all text. But perhaps they used a spot color to run the bill up (It really wasn't that well designed by the way).
I loved most of my printers, but as designers they were better at running a press. (I don’t think they were often guilty of choosing expensive tricks to run up the bill; more likely, they chose layouts and processes that were not too much trouble.)

Now that I see your jpeg, this is not dense copy, and the colored type is a more reasonable idea (though it is a bit light, which de-emphasizes it). Anyway, you may still run into trouble with mixed inks for type of that size. Are the heads (Annual Events and Delaware County Fair) base-aligned? They should be — it is a little unsettling to have them just a bit off.

The spacing in the display type at left needs some work: all-caps setting should be letter-spaced (i.e., spaced) out a bit, and the space between the words should be much narrower. (And the V in EVENTS is badly designed — the point should sink below the baseline a bit so it doesn’t appear to be floating (especially as the real caps actually have a lower baseline of their own). You could try increasing the size of the V a tad, then adjusting its baseline, though it risks making it look obviously heavier than its companion letters.)

Given the general style, I would not justify the text block below the pictures (and any others like it). Ragged right would not only be easier to read but more in keeping with the general look of the thing. And you should not indent the first line there — especially if you are using a large cap for emphasis.

How come the bullets are so far away from their text? About half an em is normal.

Sorry if I seem to be nit-picking. Typical designer!

P.S.: I messed up your image by accident and do not seem to be able to fix it. If it is not too much trouble could you attach it to a reply to this. Mea culpa.

ktinkel is offline   Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
New publication - just sold first copy pubber General Publishing Topics 3 12-20-2008 11:29 PM
How to Copy DVDs to iPod seb481 General Publishing Topics 0 12-27-2006 05:16 PM
Need Help with a PMS Color Clayton Images 1 07-25-2006 09:17 AM
IDCS: copy>paste just frame content like in QX? ElyseC Print Design 8 06-15-2006 02:03 PM
body onblur() alternative? John Woram Web Site Building & Maintenance 2 10-18-2005 08:18 AM

All times are GMT -8. The time now is 12:48 PM.

Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2018, vBulletin Solutions, Inc.
Contents copyright 2004–2018 Desktop Publishing Forum and its members.