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Old 09-05-2008, 06:31 PM   #6
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Originally Posted by ktinkel View Post
If you are thinking of Univers (or any sans-serif face), I would recommend against it. American readers dislike reading a lot of text in a sans, for one thing. It can be hard to read unless it is a bit too large. You can use a smaller size in serif type, and thus get more words per page.

And many ads are set in sans faces, so using a sans for your text adds confusion for the reader about what is edit, what advertising.
There is a need, however, for a good sans serif for classified advertising and legal notices. Occasionally you see a head in sans serif, too.

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