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Old 09-03-2008, 10:49 AM   #8
Franca
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Location: Monterey Bay area, CA
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Originally Posted by ktinkel View Post
The first (which I found a sample of in a drawer this morning, and added it to the collection in the first message) actually stands out best. They can use it quite large because it is a neat rectangle. And the simple colors are clear and comprehensible.
Yep. The original was a pretty good logo. I suspect you're right about the intended message of the new one. Cheery, friendly, and "healthy". While it pops out on a white background I can't quite see it on Kraft paper bags ... how does it look on a brown background? Or weren't they thinking about "Paper or plastic?"

Hm. Does Stop&Shop have a "default" bag? The store I go to 99% of the time bags in paper unless plastic is requested. The Safeways I occasionally visit, however, bag in plastic unless the customer asks for paper. None of the stores seem to ask any more. If plastic is the norm at Stop&Shop perhaps it doesn't much matter what the logo looks like on a brown background!

   
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