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Old 09-03-2008, 06:34 AM   #7
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Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
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Originally Posted by Franca View Post
I'm in Stop&Shop territory once every year or two. The original is the one I remember (not that I particularly liked it). The 1990s revision obviously made no impression on me whatsoever! Apparently the marketing department would like to forget about it, too. The latest is, I think, an improvement over the 90s version but honestly ... complete brand revisions are seldom a good idea, IMO. They probably should have stuck with the original, but it's too late now! The new one will look good on white plastic bags....
I agree with you philosophically: Don’t remake brands. Unless, of course, the company is nearly on the skids, and they want customers to forget the old version!

It already is on white plastic bags. Of course, no printing looks good on plastic, but this is a simpler design than #2.

The first (which I found a sample of in a drawer this morning, and added it to the collection in the first message) actually stands out best. They can use it quite large because it is a neat rectangle. And the simple colors are clear and comprehensible.

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