DTP


 
Lively discussions on the graphic arts and publishing — in print or on the web


Go Back   Desktop Publishing Forum > General Discussions > Print Design

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 09-02-2008, 12:17 PM   #1
ktinkel
Founding Sysop
 
ktinkel's Avatar
 
Join Date: Oct 2004
Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
Posts: 11,189
Default Logo upgrade?

Our big supermarket, Stop&Shop, is redoing its brand: new logo, colors, typefaces, the whole look.

The attachments show three generations of their logos:

In the upper-left corner of the big square image is a partial view of the original, dating back to the 1980s.

A revision is shown in the narrow attachment, from some time in the 1990s.

The new one just being introduced is the main portion of the larger attachment.

If you were a marketing director which would you pick? How come (I really do not understand).

Edit: Found a copy of the original (I think) logo, ca. 1970s or 80s
Attached Thumbnails
Click image for larger version

Name:	stopnshop-old.jpg
Views:	32
Size:	10.8 KB
ID:	1346   Click image for larger version

Name:	stopnshop-new.jpg
Views:	35
Size:	23.9 KB
ID:	1347   Click image for larger version

Name:	stopnshop-orig.jpg
Views:	21
Size:	24.9 KB
ID:	1348  

   
__________________
[SIZE=2][COLOR=LemonChiffon]::[/COLOR][/SIZE]
[SIGPIC][/SIGPIC]

Last edited by ktinkel; 09-03-2008 at 07:13 AM. Reason: Add original logo
ktinkel is offline   Reply With Quote
 

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Upgrade or not to upgrade, that is the question! Bo Aakerstrom Software 4 09-15-2007 09:33 AM
Upgrade your WordPress now! Kelvyn Web Site Building & Maintenance 4 03-12-2007 07:13 AM


All times are GMT -8. The time now is 04:31 PM.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Contents copyright 2004–2014 Desktop Publishing Forum and its members.