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Old 06-26-2008, 06:14 PM   #3
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Originally Posted by George View Post
Yep. And so, how do we determine when the choice of font is affecting how something we write is perceived by the reader? Or for that matter choices in layout? I know font choice has to be involved on how well an argument is received, but how can I figure out how to control it. … If only there were studies.
There have been many studies, but none of the results are conclusive (that I have seen, and I have many of the reports).

There are too many variables. Not only font choice, not only type size, not only page size/shape, not only margins and measure (line width), not only leading (line-height), not only typographic quality (good spacing, well-drawn characters), not only printing quality, but paper color, opacity, and reflectiveness, ambient lighting, other conditions affecting the reader (bumpy train, glare, distractions including noise), and more.

The content (text, writing style) is another factor. The general openness of a reader to a particular argument.

And on and on. It is probably fortunate that people are not easy to persuade of any argument, and that simple manipulation of type and printing can overcome common sense. No?

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