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Old 06-17-2008, 12:38 PM   #21
George
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Originally Posted by Michael Rowley View Post
the EU market is not all that smaller than the US market: not small enough to justify the whole price difference.
Do you have any statistics on software usage in Europe of this type, or even general computer usage, compared to the USA?? Is it possible that a lot more people in America use computers and buy software in general?? If the price were lowered, do marketing studies establish that enough units would be bought in Europe to justify overhead expenses and a fair level of profit? Or is it possible that there are challenges to multi-cultural marketing, that do not exist in distributing to a single culture, such as the USA??

I'm not inclined to just presume. It doesn't make sense from a business point of view to arbitrarily set different pricing standards for Europe. What theory do you propose for higher UK pricing?? Do you think Adobe is, maybe, getting back at Gordon Brown for something??

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Old 06-17-2008, 01:03 PM   #22
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You'll find that I wrote, 'As usual, the price for Acrobat 9 is substantially more in Europe than is the USA'.
I know what you wrote - but I was replying to (and quoting) George, not you (while you seem to be replying to yourself ).

   
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Old 06-17-2008, 03:12 PM   #23
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Marjolein:

If were quoting George, his reference to the UK market ('Adobe says that the market in the UK') seems to have become the British market, that was why I thought you had not seen my message; but it's not important. I confess I didn't check where I was before I pressed the 'Post quick reply' button: I didn't intend to continue the thread from KT's contribution about Adobe's profit last year!

   
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Old 06-17-2008, 03:30 PM   #24
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George:

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What theory do you propose for higher UK pricing?
I didn't mention UK pricing, only that Adobe's prices in Europe were higher than in the USA; for the French, German, Italian, and Spanish versions that is easily answered by the localization costs (although these are very small compared with the progamming costs), but the English version, bought by many customers in Europe, and of course used in other parts of the world, doesn't need localization.

Acrobat is used in the rest of the world much as it is used in the USA, but I can't speak for its DTP programs: perhaps the rest of the world prefers Quark XPress.

   
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Old 06-18-2008, 06:09 AM   #25
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George:
but the English version, bought by many customers in Europe, and of course used in other parts of the world, doesn't need localization.
I don't know about that, but I have my doubts. If Adobe products are sold in the UK, for instance, wouldn't that require acquiring some type of incorporation there, and then, complying with local business regulations, even hiring UK employees, having an agent of record to accept law suits, etc.???

I had a conversation with a woman from the UK in a forum once, who had been on disability for more than 10 years, as she was declared unfit to work, due to psychological distress from bullying at the office (according to her version because she was actually Irish, but had married a Brit). I was nice to her in discussing the matter, but in truth, such a thing would not fly in the US. Who pays for that in the UK??

I mentioned in this forum about a year or so ago how I wanted to buy a product from the UK, but it turned out the postage was more than three times higher than shipping such a package from the US to overseas, due to postal regulations.

In general, doing business in multiple environments is always more involved than it seems. Even in the USA, doing business in multiple states can be very complex, and the passage of the Uniform Commercial Code really was more of a necessity, than a convenience, and it helped things a great deal.

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Old 06-18-2008, 07:40 AM   #26
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George:

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If Adobe products are sold in the UK, for instance, wouldn't that require acquiring some type of incorporation there, and then, complying with local business regulations, even hiring UK employees, having an agent of record to accept law suits, etc.?
If I go to Adobe Store 2 (Store 1 is for North America, I think), I am automatically redirected to Ireland, and the upgrade price for Acrobat 9 Pro is €189.00 without VAT; if you had to pay that in US$, it would cost approximately $285; of course, you would not do that, as the US price is $159. You get exactly the same package, a CD (or two) and a US-printed basic guide. On your incorporation question, it doesn't matter where the company is incorporated in the EU: it can trade in any EU country. It does matter to the company, as it will pay the corporation tax in that country—which is why a lot of companies selling Europe-wide choose Ireland.

It would still be complicated to sell in a lot of European countries if it weren't for the EU, just as it would still be in the American states if it weren't for the Union.

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according to her version because she was actually Irish, but had married a Brit
That's a bit fishy, because under the UK Republic of Ireland Act 1948 (and a similar law in Ireland), British and Irish citizens are equally entitled to live and work in either country, and Irishmen could choose either citizenship in 1948.

   
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Old 06-18-2008, 08:55 AM   #27
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On your incorporation question, it doesn't matter where the company is incorporated in the EU: it can trade in any EU country. It does matter to the company, as it will pay the corporation tax in that country—which is why a lot of companies selling Europe-wide choose Ireland.

It would still be complicated to sell in a lot of European countries if it weren't for the EU, just as it would still be in the American states if it weren't for the Union.
IOW, there are regulations that have to be studied and followed for doing business in the UK. The point I'm making is, that marketing in any country is a lot more complex than what it might seem at first. But if there is the possibility of unethical business practices, does the EU provide any recourse for an investigation?? Your focus seems to be more on conclusions than facts.

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