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Old 05-07-2008, 05:36 PM   #10
cdanddvdpublisher
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Quote:
Originally Posted by ElyseC View Post
Ads will up the count.

Over all, though, those pages and ads certainly wouldn't win any newspaper industry design awards here in Iowa (as, for the past three years, have the papers I work for). Well, OK, page 3 is better than the rest, but it obviously was designed outside. That said, this just has to be classified (by the USPS at the very least) as a "shopper" -- a free/give-away publication. It is 86% advertising. Those beasts are never things of beauty. Being a shopper is the only explanation I can come up with for its claim of 15,000 circulation and the lack of any subscription info in the masthead. Hm...yes, looking up the website I see this is attached to the real newspaper.
In a publication that's all ads, it's always going to be a matter of trying to do something that will stand out... Awful from a design perspective, but then it kinda looks like some of them were done in MS Publisher before being submitted.

   
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