DTP


 
Lively discussions on the graphic arts and publishing — in print or on the web


Go Back   Desktop Publishing Forum > General Discussions > Photography

Reply
 
Thread Tools Display Modes
Old 02-17-2008, 04:33 PM   #1
George
Member
 
George's Avatar
 
Join Date: Feb 2005
Posts: 1,036
Default B & W Photo Cover

Excuse Me!!! Selma Hayek on the Spring cover of Vim & Vigor. There’s a moral issue here, as the magazine is put out by a Christian hospital organization. She’s not exactly a representative of moral purity. Well, she’s attractive, and she is a celebrity. Apparently, they always use a celebrity. But it’s not a career promotion on her part either, the magazine little known, and she is doing well, I think, as the director of “Ugly Betty,” (a take off of “La Fea Mas Bella,” neither of which I’ve watched, but it’s still obvious. But Oprah didn’t do the cover for the promotion or the money either.) But Selma is pregnant, and that is what the article is about. (Who’s the father?)

But why is the cover photo in black and white?? I admit, that it is an interesting photo. Are they trying to take attention away from who she really is, trying to have people look at her in a new perspective, trying to emphasize she is moving into a new stage of life?? It’s not economics, as they have a full page photo of her face on the inside in color, and none of their other covers are B&W. But in this second photo, it’s not traditional femininity that comes out -- the everyday mom, that is. I’ll guess they had to play down her attractiveness in featuring her, and I think that is why it’s just the face.

But still, there’s something about this photo being black and white, that adds overall interest to the image. I don’t know just what.

George
George is offline   Reply With Quote
Old 02-17-2008, 04:40 PM   #2
ktinkel
Founding Sysop
 
ktinkel's Avatar
 
Join Date: Oct 2004
Location: In Connecticut, on the Housatonic River near its mouth at Long Island Sound.
Posts: 11,189
Default

Quote:
Originally Posted by George View Post
But why is the cover photo in black and white?
Color is ordinary: black-and-white is dramatic. We are all used to seeing the world in full color, but B&W is more commonly used for art.

IMHO

   
__________________
[SIZE=2][COLOR=LemonChiffon]::[/COLOR][/SIZE]
[SIGPIC][/SIGPIC]
ktinkel is offline   Reply With Quote
Old 02-18-2008, 10:43 AM   #3
don Arnoldy
Curmudgeon
 
don Arnoldy's Avatar
 
Join Date: Oct 2004
Posts: 491
Default

Quote:
Originally Posted by George View Post
But why is the cover photo in black and white?
I have a sneaking suspicion that the photo is an out-take from a fashion shoot that she had done previously (fashion magazines frequently run black and white photos). Either availability or budget constraints may have caused them to use a "stock" photo, rather than commissioning a shoot.

   
__________________
--don
don Arnoldy is offline   Reply With Quote
Old 02-18-2008, 02:25 PM   #4
Andrew B.
Staff
 
Andrew B.'s Avatar
 
Join Date: Jan 2005
Location: Los Angeles, California
Posts: 3,500
Default

A tinted B&W is a standard artsy look.
Andrew B. is offline   Reply With Quote
Old 02-18-2008, 11:47 PM   #5
Mike
Staff
 
Mike's Avatar
 
Join Date: Oct 2004
Location: Llanwrtyd Wells
Posts: 1,450
Default

The cover photos always seem to refer to feature articles that are not in the pdfs on the website. Does this suggest that the centre section of the magazine and the cover photo are syndicated and only the outer 18 pages produced by Gwinnett?

   
__________________
Mike

www.welshframing.com
Mike is offline   Reply With Quote
Old 02-19-2008, 04:38 AM   #6
George
Member
 
George's Avatar
 
Join Date: Feb 2005
Posts: 1,036
Default

Drama, artsy, stock photos...it all makes sense. Still, there is something...I means various things, being communicated by using black and white. It's interesting to try and figure out everything that is being conveyed.

I did note a discrepancy between the PDF on line and the actual magazine. ??? I don't know, but hospitals seem like another world to me. I try to adapt when I'm there, but it's a different way of thinking, but they don't seem to acknowledge that.

George
George is offline   Reply With Quote
Old 02-19-2008, 06:12 AM   #7
Andrew B.
Staff
 
Andrew B.'s Avatar
 
Join Date: Jan 2005
Location: Los Angeles, California
Posts: 3,500
Default

Quote:
Originally Posted by Mike View Post
The cover photos always seem to refer to feature articles that are not in the pdfs on the website. Does this suggest that the centre section of the magazine and the cover photo are syndicated and only the outer 18 pages produced by Gwinnett?
I have no idea.
Andrew B. is offline   Reply With Quote
Old 02-19-2008, 06:55 AM   #8
don Arnoldy
Curmudgeon
 
don Arnoldy's Avatar
 
Join Date: Oct 2004
Posts: 491
Default

Quote:
Originally Posted by Mike View Post
Does this suggest that the centre section of the magazine and the cover photo are syndicated and only the outer 18 pages produced by Gwinnett?
Quote:
Originally Posted by from the masthead
Vim &Vigor,TM Spring 2008, Volume 24, Number 1, Georgia Region 2 is published quarterly by McMurry, McMurry Campus Center, 1010 E. Missouri Ave., Phoenix, Arizona 85014, 602-395-5850.
Quote:
Originally Posted by from the McMurry site
Vim & Vigor is a syndicated custom magazine completely underwritten in each market it serves by a sponsoring hospital. Recipients of hospital-paid subscriptions are selected through a sophisticated process of database target marketing. These primary Vim & Vigor readers are gilt-edged prospects for the healthcare marketers who sponsor the magazine. But they can be just as valuable to advertisers seeking to reach and sell this prized market segment.
Seems like you're right on the money, Mike!

   
__________________
--don
don Arnoldy is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Photo inserts dthomsen8 How to Use the Forum 7 07-29-2007 10:21 AM
DVD cover template? marlene Print Design 4 02-16-2006 03:15 PM
My very challenging photo JVegVT Images 7 11-27-2005 02:47 PM
Two-sided cover stock called ?? ElyseC Print Production & Automation 16 07-30-2005 11:17 AM


All times are GMT -8. The time now is 09:42 PM.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Contents copyright 2004–2014 Desktop Publishing Forum and its members.