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Old 01-30-2008, 08:56 AM   #6
ktinkel
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Quote:
Originally Posted by George View Post
Why is that?
Several reasons. For one thing, a newsletter is usually informal, and informality is better conveyed by ragged type. And these slab-serifs are informal looking, anyway.

It is also much more difficult to set justified than ragged type. It calls for skill and a good eye, and at least some manual tweaking, even with wonder programs like InDesign. That level of effort is out of scale for a newsletter, and most editors are not interested in mastering the finer points of typography, anyway.

These typefaces are much easier to read when spaced naturally — that is without squeezing or widening word spaces, as must occur with justification (that, combined with control over hyphenation, is essentially what justification is).

Besides that, you cannot have good spacing with short lines, and newsletters tend to have two or three columns. If you want an example of this problem, look at any newspaper — newspapers rarely take time to fuss about typography, and the results can be hideous, especially when they try to run type around a picture.

Do you want your newsletter to look as if it were produced hastily in a slap-dash way? I would recommend against it.

If you want more formality, Gerry’s suggestion of Utopia might make more sense. I used that for years for the quarterly newsprint magazine I produced for the UNA, and the client loved it. It is readable, easy to set, and easy to read.

And I agree about Charter, too. I didn’t know anyone was bundling the small caps (but you can buy them from Carter & Cone, anyway).

Those are all good choices for newsletters. Among other things, they should all survive photocopying or faxing pretty well — people often do that with newsletters.

   
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