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Old 06-04-2007, 06:38 PM   #1
George
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Default Title breaks

So I have this book setting beside the computer these last few weeks.

THE THEORY AND
PRACTICE
OF TRANSLATION

See how that word PRACTICE sets by itself. It irritates me. No doubt, this is the title the author wanted, but it just doesn't break right into two lines, so they played around with the words until they got what they disliked least.

I can't tell you how many times I've had this same problem -- I want the title but can't break it to look right. I guess it's a fact of life: good titles don't type set well -- except maybe in fiction.

Hmm. Photomechanical Reprint?? What's that?

George

No, I don't like this book, but I keep it around for explaining why it's wrong.
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Old 06-05-2007, 05:38 AM   #2
ktinkel
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Quote:
Originally Posted by George View Post
So I have this book setting beside the computer these last few weeks.
THE THEORY AND
PRACTICE
OF TRANSLATION

See how that word PRACTICE sets by itself. It irritates me.
It should — the lines should have looked like this:

THE THEORY
AND PRACTICE
OF TRANSLATION

That assumes, of course, that you want something quaint. But you say this is an old book. (Centered caps were popular in the 19th century.)

You generally try to break headlines by meaning. Sometimes it doesn’t work out, of course — long words, short words get in the way. And I usually try to have the shape reversed from the one above — have the short line at the bottom so it appears less like a dead stop. (More important for newspaper or magazine headlines than for book titles.)


   
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Old 06-05-2007, 06:40 AM   #3
George
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Originally Posted by ktinkel View Post
It should — the lines should have looked like this:

THE THEORY
AND PRACTICE
OF TRANSLATION

That assumes, of course, that you want something quaint. But you say this is an old book. (Centered caps were popular in the 19th century.)

You generally try to break headlines by meaning. Sometimes it doesn’t work out, of course — long words, short words get in the way. And I usually try to have the shape reversed from the one above — have the short line at the bottom so it appears less like a dead stop. (More important for newspaper or magazine headlines than for book titles.)

You are so right! Now, why couldn't I see that?? And I looked at this book on the table for three weeks. So, when I have a problem setting a title, I guess I have to come and post in this forum. Maybe, in time with practice, I can figure things out on my own.

No, this book is not 19th century. It is 1974, and it sets out the most influential theory of translation in the 20th century -- dynamic equivalence. The book is extremely popular all over the world. Your layout does make a significant difference. It's amazing how big organizations get typography wrong. And the authors are some kind of award winning super-scholars -- oh well.

George
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Old 06-05-2007, 07:44 AM   #4
Benwiggy
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Or you could have:

THE
THEORY
AND
PRACTICE
OF
TRANSLATION

with the small words half height, but with the same vertical spacing as the main letters.
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