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Old 05-21-2007, 03:31 PM   #1
Andrew B.
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Default iView MediaPro becomes Microsoft Expression Media

Looks like Microsoft bought another graphic-related product. This time it is iView MediaPro.

http://www.iview-multimedia.com/

http://www.iview-multimedia.com/expr...q_ivmpuser.php
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Old 05-22-2007, 04:07 AM   #2
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Default Buying the competition

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Looks like Microsoft bought another graphic-related product. This time it is iView MediaPro.
If you don't make a better product than the competition, buy them up instead. Microsoft has long followed this pattern.
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Old 05-22-2007, 04:41 AM   #3
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If you don't make a better product than the competition, buy them up instead. Microsoft has long followed this pattern.
And Macromedia. And Adobe. ...

   
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Old 05-22-2007, 05:14 AM   #4
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Probably quicker to mention those that actually develop their own software, at least among the larger companies...

   
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Old 05-22-2007, 08:00 AM   #5
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Buying technology is not unusual. For example, many of the Adobe products had lives before Adobe. What is interesting to me is where Microsoft is moving with graphic software. They seem to have stumbled with their low-end line of graphic products, which is an area they are usually good at. Now they are coming out with their Expression line, which is going after the high end, but not quite the same high end Adobe goes after.

OTOH, they did come out with Silverlight, which is an assault on Flash. And they quickly got NetFlix to use it.
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Old 05-22-2007, 08:37 AM   #6
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OTOH, they did come out with Silverlight, which is an assault on Flash. And they quickly got NetFlix to use it.
Silverlight is really nifty, but it lacks the type of options you would expect on "high end" applications. It is more of an assault on Apple (easy to use, looks great and have the "it" factor)...

   
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Old 05-22-2007, 10:27 AM   #7
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Silverlight is really nifty, but it lacks the type of options you would expect on "high end" applications.
I have not had a chance to look at it. But I would not count Microsoft out. They have a history of achieving market leadership with weaker products.
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