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Old 04-26-2007, 06:47 AM   #1
Dav.B
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Default Correct use of negative space in a logo

Hi,

i'm designing a logo at the moment in Abobe Illustrator. My current design features 2 words both in the same font and at the same size. One of the words is in white placed on a black square and the other word is in black touching the far right of the black square. Due to the negative space the white word on the square appears to be slightly bigger and positioned lower than the black word.

I'm wondering what would be considered to be more correct? Should the words be kept at the same size (as it is technically correct) or should one of the words be amended in size and positioning so it looks more correct visually?

Thanks

Dav.B
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Old 04-26-2007, 07:24 AM   #2
ktinkel
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Quote:
Originally Posted by Dav.B View Post
I'm wondering what would be considered to be more correct? Should the words be kept at the same size (as it is technically correct) or should one of the words be amended in size and positioning so it looks more correct visually?
If you were designing a font, then keeping the characters technically identical in size and position would be necessary so that they could be aligned correctly.

But logo design is entirely visual, not functional — your eye trumps the computer every time! Fix it!

And welcome to the forum.

   
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Old 04-27-2007, 01:36 AM   #3
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I concur with KT: make it look right! (Just like the Greeks did by making their temples look right seen from eye level .)

Optical illusions are fun to study, but annoying obtrusions in real life.
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Old 04-27-2007, 01:39 AM   #4
Dav.B
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Ok, thanks to both of you for your advice, i'll fix it.

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