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Old 12-09-2006, 01:10 PM   #8
Join Date: Dec 2006
Location: Fort Likkerdale, Florida, U.S.A.
Posts: 1
Default minimal is best

While I appreciate your eagerness to communicate as much info as possible on your business card, I am reminded of the time sat down with the owner of a print shop to talk about computer work for him.

The first thing he did was to grab a business card, lean back in his chair, throw that business card right into the trash can. He told me that the huge majority of business cards end up in that very same place, so I would recommend putting only the minimal info on your business card and offering more info through other means once a lead has "bitten".

Make the card pack a real punch based on the other suggestions here, but cull out all but the absolutely necessary information. K.I.S.S. principle at work here.

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