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Old 09-22-2006, 07:04 AM   #2
donmcc
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Join Date: Feb 2005
Location: Sarnia, Canada
Posts: 1,122
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Business cards should be 2x3.5 inches in size. I really recommend against two sided business cards ... they are almost always misused. The second side winds up being a mini-flyer, and really a business card should be designed for the primary purpose of communication contact information to someone.

If you do use two sides, think through how it will be used. Pinned to a bulletin board, in a rolodex, or in a card binder. In all cases only one side can be seen. Make sure that all the important information is on the same side ... people will flip the card perhaps once, if you put information on both sides that they need, they will eventually flip it into the trash.

If you are planning to use side B as a poster or advertisement, why not just produce a real ad, poster, or product post card, and leave the poor card alone.

<getting off the soap box>
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