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Old 02-24-2005, 12:51 AM   #1
rod
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Default Modern Headline Styles

Hi guys...

I recently (dec2004) completed a redesign of our mag, but i'm
(5 issues down the line) still not totally comfortable with my choice
of headline font, which is "Meta". It doesn't seem to offer me great
options in terms of weight when it comes to an open page, but as a strap across the top, it's fine(boring).

We publish a 100-page SailingMag in South Africa (the only), and so I would like to know from the fontmeisters in these forums, what are the latest/modern typefaces being used currently in sporting publications.

I'm considering Avant Garde, Futura and Caecilia.

Any advice?

cheers
rod
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Old 02-24-2005, 06:31 AM   #2
ktinkel
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Quote:
Originally Posted by rod
I recently (dec2004) completed a redesign of our mag, but i'm (5 issues down the line) still not totally comfortable with my choice
of headline font, which is "Meta". It doesn't seem to offer me great
options in terms of weight when it comes to an open page, but as a strap across the top, it's fine(boring).

We publish a 100-page SailingMag in South Africa (the only), and so I would like to know from the fontmeisters in these forums, what are the latest/modern typefaces being used currently in sporting publications.

I'm considering Avant Garde, Futura and Caecilia.
It’s true that Meta doesn’t offer good heavy weights (even the black would be a mere bold in some other families).

Avant Garde looks very 1970s to me (and that is when it came out). You might be able to work with it, but its additional disadvantage is its width; especially when using very heavy weights, narrowness can be an advantage.

Futura is of the 30s, yet timeless, and there are some odd members of the family that could be used to advantage. Yet there is something designy, even precious about the face (one of my favorites, btw) that might not work in a sports magazine. I also love Caecilia, but do not think it is sporty; and it too is a bit wide.

Have you considered Franklin Gothic (the ITC set)? This is an extremely flexible collection (especially the condensed and compressed members) in a lot of useful weights, and it has a sturdy and sporty style.

Another suggestion (not so very different) would be Bureau Grotesque from Font Bureau.

   
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Old 02-24-2005, 10:34 PM   #3
rod
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k...

thanks so much for that, appreciated.

i also considered frank-goth, but as a look, i don't think it is sporty enough.
i will peruse thru a few sport mags at the local booksellers, see if i can garner some inspiration from that.
on my way to the font bureau soon, to see what bureau grotesque is all about.

thanks again
rod
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