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Old 03-24-2006, 06:52 AM   #1
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Default Trends in web logo styling

I do not know what Web 2.0 might be, but FontFeed (part of the FontShop web site) analyzes some of the type characteristics of recent web site logos in “The Logos of Web 2.0” — and it is entertaining at the very least.

The article attempts to define Web 2.0 as often having “something to do with building online communities,” looking “open and friendly,” and featuring bright colors, including “what we jokingly call the Official Color of Web 2.0: lime green.”

But the main thrust (as one might expect from a font seller) is an analysis of the typefaces commonly used, divided into groups: Softies, Futurists, Classics, and New Classics.

Very interesting read, with links to more on the topic, including Ludwig Gatzke’s even more exhaustive list on Flicker which was the source for the FontFeed article.

Any of your sites on his list?

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