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Old 01-28-2006, 06:46 PM   #1
annc
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Location: Subtropical Queensland, Australia, between the mountains and the Coral Sea
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Default Yet another new logo

The Fédération Equestre Internationale (FEI) recently announced a new logo for the World Cup. Some of you will remember that I was unimpressed with the new FEI logo itself when it was unveiled last year; well, I consider that they've gone even worse for the World Cup logo. It is bland and banal, and the text faces are distracting. and although it's sort of squared off, things don't quite line up. Also – using a horseshoe for the letter C? It's like something you would expect a hard-pressed secretary given a copy of PageMaker or CorelDRAW to come up with in between making travel bookings and updating the sales figures in Excel.

But maybe I'm wrong. Does anyone know the design studio in Amsterdam that developed it?

   
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