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Old 01-28-2006, 06:46 PM   #1
annc
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Default Yet another new logo

The Fédération Equestre Internationale (FEI) recently announced a new logo for the World Cup. Some of you will remember that I was unimpressed with the new FEI logo itself when it was unveiled last year; well, I consider that they've gone even worse for the World Cup logo. It is bland and banal, and the text faces are distracting. and although it's sort of squared off, things don't quite line up. Also – using a horseshoe for the letter C? It's like something you would expect a hard-pressed secretary given a copy of PageMaker or CorelDRAW to come up with in between making travel bookings and updating the sales figures in Excel.

But maybe I'm wrong. Does anyone know the design studio in Amsterdam that developed it?

   
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Old 01-29-2006, 12:49 AM   #2
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Originally Posted by annc
Also – using a horseshoe for the letter C?
Is that what it is? I'd assumed it was someone trying out Photoshop's brush patterns -- hadn't realised it was a horseshoe till you said.


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But maybe I'm wrong. Does anyone know the design studio in Amsterdam that developed it?
I'd assumed it was a first-year graphic desin student. But then I found their website and realised it was design by somebody who's got a copy of Flash but no idea about website design.

   
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Old 01-29-2006, 01:39 AM   #3
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Is that what it is? I'd assumed it was someone trying out Photoshop's brush patterns -- hadn't realised it was a horseshoe till you said.
Yes, I think they mention it in the blurb. The silly thing (or one of them) is that the horseshoe changes colour for the different disciplines, which goes against their usage rules for the FEI logo itself. But it seems they've forgotten all that.

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I'd assumed it was a first-year graphic desin student. But then I found their website and realised it was design by somebody who's got a copy of Flash but no idea about website design.
It's not very impressive, is it?

   
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Old 01-29-2006, 03:18 AM   #4
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Quote:
Originally Posted by annc
The Fédération Equestre Internationale (FEI) recently announced a new logo for the World Cup.
In a word: ick!

   
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Old 01-29-2006, 03:23 AM   #5
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I'd assumed it was a first-year graphic desin student. But then I found their website and realised it was design by somebody who's got a copy of Flash but no idea about website design.
Quote:
You appear not to have the free flash plug-in required to view "We believe"
click here to download it or select any of the other links on the left of the Screen
More ick!

   
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Old 01-29-2006, 05:23 AM   #6
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Quote:
Originally Posted by annc
The Fédération Equestre Internationale (FEI) recently announced a new logo for the World Cup.
Gaaack!

Looks like three rows of random objects, linked only by color.

Whatever is wrong with these people? Fish rot from the head, so it must be the boss, whoever that may be!

   
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Old 01-29-2006, 09:21 AM   #7
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Horseshoe? You're certain it's not a smear of ...

Well never mind that. What about the suggestion of a donkey's head in the negative space between U and P?

Oh ... not a donkey? Oh. Horses. Right. Sorry! ;-)

   
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Old 01-29-2006, 11:13 AM   #8
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More ick!
You didn't miss much!

   
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Old 01-29-2006, 11:14 AM   #9
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In a word: ick!
You are too restrained.

   
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Old 01-29-2006, 11:17 AM   #10
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Originally Posted by ktinkel
Gaaack!

Looks like three rows of random objects, linked only by color.
And none of them even lined up, which makes them look even more random.

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Originally Posted by ktinkel
Whatever is wrong with these people? Fish rot from the head, so it must be the boss, whoever that may be!
We don't know what the design spec was, of course, so maybe the horseshoe, for example, was a requirement.

But it is ugly, irrelevant, and irritating.

   
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