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Old 12-26-2005, 11:00 AM   #1
annc
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Default One billionth Internet user

I found this article by Jakob Nielsen very interesting, especially the respective Inernet user numbers: 23% in North America, 24% in Europe, and 36% in Asia. He ignores those of us in the Southern Hemisphere. But I'd always had this feeling that over 50% of users were in North America, so we had to consider US (in particular) characteristics in design. The article goes on to estimate that the 23% will be down to 15% by the time the second billion users arrive.

   
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Old 12-26-2005, 12:16 PM   #2
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Originally Posted by annc
I found this article by Jakob Nielsen very interesting, especially the respective Inernet user numbers: 23% in North America, 24% in Europe, and 36% in Asia. He ignores those of us in the Southern Hemisphere. But I'd always had this feeling that over 50% of users were in North America, so we had to consider US (in particular) characteristics in design. The article goes on to estimate that the 23% will be down to 15% by the time the second billion users arrive.
Actually, Nielsen misquotes his source: it seems he equates "Asia Pacific" and "Asia". The numbers he (mis)quotes are on page 15 of the Morgan Stanley report (PDF). South America is at 5% and the rest of the world (ROW) at 12%. There's more interesting stuff hidden in that report...

   
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Old 12-26-2005, 02:04 PM   #3
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Originally Posted by iamback
Actually, Nielsen misquotes his source: it seems he equates "Asia Pacific" and "Asia". The numbers he (mis)quotes are on page 15 of the Morgan Stanley report (PDF). South America is at 5% and the rest of the world (ROW) at 12%. There's more interesting stuff hidden in that report...
That'll learn me not to follow all the links!

   
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Old 12-26-2005, 03:25 PM   #4
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Ann:

One of his interesting remarks is 'There are hundreds of millions of old people online, and there are even more users without fancy graduate degrees'.

If there are only a milliard people on line, then hundreds of thousands of 'old people' (perhaps over 50?) represents a considerable proportion; that is not surprising, as they are people with the time and the money.

Nielsen isn't very nice about language: people that have degrees are termed 'graduates'; those without degrees, fancy or otherwise, are not.

I'm curious about how one determines internet users. You can't just add up the number of customers each ISP has, even if every ISP is truthful, for how can an ISP know if his customers haven't another ISP, or even several?

   
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Old 12-26-2005, 03:54 PM   #5
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Nielsen isn't very nice about language: people that have degrees are termed 'graduates'; those without degrees, fancy or otherwise, are not.
I think Nielsen is referring to the American system, where professional degrees such as law, medicine etc. are undertaken afer completing a college degree. Not quite the same as what we call postgraduate or higher degrees.

   
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Old 12-26-2005, 10:03 PM   #6
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Originally Posted by Michael Rowley
I'm curious about how one determines internet users. You can't just add up the number of customers each ISP has, even if every ISP is truthful, for how can an ISP know if his customers haven't another ISP, or even several?
Looking at the report, that thought crossed my mind, too. If you're looking at ISPs, the numbers for Asia at least would be seriously underestimated in at least a number of countries (not to forget China) since most people access the Internet from Internet cafes. But how do you count them? (Number of stations in use...?)

   
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Old 12-27-2005, 07:10 AM   #7
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Ann:

'professional degrees such as law, medicine etc. are undertaken afer completing a college degree'

I don't think Nielsen was referring only degrees in divinity, medicine, dentistry, or law as 'fancy', and all the more common university degrees as 'plain' (such as BA & BSc); do you? I think it more likely that he was just careless. And I should still like to know what his 'billion' is based on.

   
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Old 12-27-2005, 07:57 AM   #8
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And I should still like to know what his 'billion' is based on.
So would I - that number is not in the Morgan Stanley report he quotes as source for his misquoted percentages, nor is it in the 2002 NUA report he refers to. At least Morgan Stanley quote sources on every slide with numbers and graphs...

   
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Old 12-28-2005, 08:43 AM   #9
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Quote:
Originally Posted by annc
I think Nielsen is referring to the American system, where professional degrees such as law, medicine etc. are undertaken afer completing a college degree. Not quite the same as what we call postgraduate or higher degrees.
I regret to admit, that I don't know what Australians call a post-graduate or higher degree is. Would you mind informing me??

I know my friends from South America call our degrees four year, six year, and eight year, to understand a conformity to their system. While at one of the graduate schools I attended, I had a classmate from New Zealand. He seemed too American to me. So do all the Swedes in the neighborhood. I wonder how do they get that accent and all the mannerisms so perfect?? And then I wonder -- why can't they also immitate the good stuff about Americans??

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Old 12-28-2005, 11:16 AM   #10
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George:

'I don't know what Australians call a post-graduate or higher degree is'

The same as anywhere where they've kept to the bachelor–master–doctor system: bachelor is the first degree, master and doctor are higher degrees. Any bachelor is a graduate by definition; if he or she continues his or her formal studies, he or she is a 'post-graduate' student. He (this he or she is too tiring, and I refuse to countenance 'they') may be studying something different of course, and then his new degree is a second degree, not a 'higher' degree.

'the good stuff about Americans'

Can you name an American virtue that, say, a Swede or a New Zealander doesn't share?

   
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