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Old 11-15-2005, 02:48 PM   #1
lstout
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Default Oldstyle or Lining Figures for business cards / stationary

How do you folks usually set figures for business cards, letterhead etc?
Oldstyle figures or Lining figures? Is there a "rule of thumb" or convention for this?

In my case, I'm using a sans face (Lucasfonts TheSans Semi-Light) at 8 pt with about 9 pt leading.

Anyone have any thoughts or opinions?

Leif Stout
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Old 11-15-2005, 04:25 PM   #2
ktinkel
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Quote:
Originally Posted by lstout
How do you folks usually set figures for business cards, letterhead etc? Oldstyle figures or Lining figures? Is there a "rule of thumb" or convention for this?

In my case, I'm using a sans face (Lucasfonts TheSans Semi-Light) at 8 pt with about 9 pt leading.
It depends. (Don’t you love that sort of reply?)

If you are setting the type in upper/lowercase, then by all means use old style (lowercase) figures.

But they look ridiculous in a line of all caps — then you need lining caps.

If you have a mixture, you need to consider the general effect. I would always match the figures to the text, line by line — but it can look weird if you have too much variation from one line or section to another. (Then I would consider whether all those differences are actually necessary.)

   
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