DTP


 
Lively discussions on the graphic arts and publishing — in print or on the web


Go Back   Desktop Publishing Forum > General Discussions > Fonts & Typography

Reply
 
Thread Tools Display Modes
Old 09-29-2005, 05:33 PM   #1
marlene
Staff
 
marlene's Avatar
 
Join Date: Oct 2004
Posts: 1,419
Default Manly types

A client asked me to use a "bold, sans serif, hard-edged, strong, heavy, masculine" typeface on a brochure cover. It will also be used for heads and stuff throughout the brochure.

Right now I'm tinkering with Helvetica Neue Black. If it were any manlier, it would be called Helvetica Neue Black and Blue. Any other suggestions for manly typefaces? The other sans (sanses?) I've looked at just aren't heavy enough.

And what would be a good text font? I'm a little reluctant to use Helvetica for everything. Normally I'd try Utopia, but the client wants to get away from it. Most of the other serif text fonts I've looked at seem too delicate to go with the H.N. Black.

mxh
marlene is offline   Reply With Quote
Old 09-29-2005, 05:59 PM   #2
donmcc
Member
 
Join Date: Feb 2005
Location: Sarnia, Canada
Posts: 1,122
Default

Univers has a nice black. Also would the client like a slab serif, which to me is a very male looking type, especially bold like Rockwell. While they suggested sans, they might mean "not normal serif" and like a slab, which are often (nearly) a sans with a thick serif.

Don McCahill
donmcc is offline   Reply With Quote
Old 09-29-2005, 07:43 PM   #3
ElyseC
Sysop Emeritus
 
ElyseC's Avatar
 
Join Date: Oct 2004
Location: southeastern Iowa, in the technology corridor
Posts: 2,190
Default

Probably not the look you want, since it's a serif, but the first masculine font that sprang to mind reading your message was Aachen Bold. I can fairly hear it grunt every time I see it! ;-)

   
__________________
Elyse
ElyseC is offline   Reply With Quote
Old 09-29-2005, 07:56 PM   #4
Franca
Staff
 
Franca's Avatar
 
Join Date: Oct 2004
Location: Monterey Bay area, CA
Posts: 2,203
Default

Quote:
Originally Posted by donmcc
Univers has a nice black. Also would the client like a slab serif, which to me is a very male looking type, especially bold like Rockwell. While they suggested sans, they might mean "not normal serif" and like a slab, which are often (nearly) a sans with a thick serif.
I was also going to suggest a slab serif. Great minds and all that.... And Rockwell, I think, is about the manliest with a very black extra bold.

   
__________________
..
..Franca

..
Franca is offline   Reply With Quote
Old 09-29-2005, 09:09 PM   #5
marlene
Staff
 
marlene's Avatar
 
Join Date: Oct 2004
Posts: 1,419
Default

I'll try Univers. They definitely want a sans (no slabs). They've already seen the Helvetica and liked it, but wanted to see other options. I'm also showing them a few (Frutiger, Formata, Syntax) just so they have something to reject.

I suspect they will want the Helvetica -- I'll know tomorrow -- and will then need to find a text font to go with it.

mxh
marlene is offline   Reply With Quote
Old 09-29-2005, 09:10 PM   #6
marlene
Staff
 
marlene's Avatar
 
Join Date: Oct 2004
Posts: 1,419
Default

Yeah, the slabs are masculine, but they definitely want something simple -- no serifs.

mxh
marlene is offline   Reply With Quote
Old 09-29-2005, 09:13 PM   #7
marlene
Staff
 
marlene's Avatar
 
Join Date: Oct 2004
Posts: 1,419
Default

Actually, I used Aachen Bold for the event logo that was used for years, before the new branding initiative banished all event logos.

I think the Helvetica Black will be the winner, but I don't think I want to use Helvetica for the text. Might be too boring, all that Helvetica ...

mxh
marlene is offline   Reply With Quote
Old 09-29-2005, 09:18 PM   #8
donmcc
Member
 
Join Date: Feb 2005
Location: Sarnia, Canada
Posts: 1,122
Default

If you are showing multiple faces, I'd throw Rockwell in. You mentioned to France that the goal was simple, and Rockwell slabs are simple ... more than Aachen. Sometimes the customers do not know what they want until they see it.

Of course, you know best, having spoken to them ... it is just a suggestion.

Don McCahill
donmcc is offline   Reply With Quote
Old 09-29-2005, 10:10 PM   #9
Ian Petersen
Staff
 
Join Date: Nov 2004
Posts: 235
Default

Franklin Gothic is as butch as they get. Perhaps Akzidenz Grotesk.

   
__________________
Ian
Ian Petersen is offline   Reply With Quote
Old 09-30-2005, 12:23 AM   #10
Franca
Staff
 
Franca's Avatar
 
Join Date: Oct 2004
Location: Monterey Bay area, CA
Posts: 2,203
Default

Yes, we use Franklin Gothic quite a bit for our manly motorsports stuff. Enough that I'm now really quite sick of it and didn't even think to suggest it! Marlene, that might be the answer for your text, even if you don't choose it for headlines.

   
__________________
..
..Franca

..
Franca is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Attachment File Types Andrew B. How to Use the Forum 0 03-24-2005 05:14 PM


All times are GMT -8. The time now is 06:05 AM.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Contents copyright 2004–2014 Desktop Publishing Forum and its members.