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Old 08-14-2005, 07:16 AM   #1
ktinkel
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Default Sliced letters

I was so struck by this odd display type in today’s [14 August 2005] New York Times Magazine that I had to ask the rest of you what you think.

I am attaching a shot of the opening title plus two drop caps that appeared in the pages. (The hairline at left of the title was used to determine the depth of the paragraph indent and the byline below.)

Years ago, this magazine showed striking display types in its pages — each story had its own style. Made sense to me; each would have different sorts of illustration as well. You would often see typographic trends begin with the Magazine’s display type treatments.

Then in the mid-1990s they had an official great redesign, and all the display type was set in some weight/style of Cheltenham. That was boring. While I do not condemn Chelt out of hand as many do, it is definitely limited when presented at large sizes, with all its cellulite (as it were) on display.

But this? It looks sort of cool to slice off parts of characters — or subtle: I scarcely noticed the title when I first saw it. But the drop caps were utterly distracting.

Sure hope this isn’t a trend!
Attached Thumbnails
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