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Old 03-04-2018, 12:45 PM   #1
Ronald
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Default MS Publisher for packaging design?

I have a client who's an inventor. He has a picture frame hanging product in Home Depots across the U.S., and we're currently redesigning the packaging (and developing a mascot - my favorite part!). He's been developing the files in Microsoft Publisher, where he has his instruction graphics and such. I don't have Publisher but have emailed him some design features I overlaid onto JPEGs in Illustrator, which he then tries to recreate in Publisher. I think his final output is PDF. As expected, we have font clashing issues, and it's a slightly clunky process.

Is Publisher a good design program? Should I just ask that he hand over all the important graphics (instructions, logo, etc) and let me make the packaging design in Illustrator? I could turn all text into outlines for the final PDF output and he would likely be able to work with it in the future if needed, right?
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Old 03-04-2018, 08:37 PM   #2
Steve Rindsberg
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Publisher is a desktop publishing program, but not really a design program. You'd use to combine existing graphics and text into a document like a brochure, but not to create the graphics.

I expect the packaging design will be better handled in Illustrator.

   
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Old 03-05-2018, 12:06 AM   #3
Bo Aakerstrom
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As for the clunky process: exactly what is your role in this? It seems like your client doesn't want to relinquish control and still is the designer.

What type of packaging is it: box, Stretch Pak, or something else? Bearing in mind that you might need to have die lines or fold marks for some types.

Is Publisher a good design program? No, but it is the one he knows how to use. I've had people send me designs for print done in PowerPoint for the same reason.

As you mentioned, it would be the best option if you produced the final output, after communicating with the printer about what they need from you in terms of technical specifications.

This would enable him to spend more time inventing, instead of wrestling with Publisher!

   
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Old 03-07-2018, 06:05 AM   #4
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Mind you, it's possible to produce good-looking printed work from PowerPoint.

But PowerPoint needs lots of help from the operator to get there.

And too seldom gets it (in either the design or production prep departments)

   
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Old 03-07-2018, 09:33 PM   #5
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Thanks for the feedback, guys!

Quote:
Originally Posted by Bo Aakerstrom View Post
What type of packaging is it: box, Stretch Pak, or something else? Bearing in mind that you might need to have die lines or fold marks for some types.
I talked with him and he's fine with my rendering the packaging in Illustrator. It's a clamshell package as you'd see hanging on a peg in a store aisle, containing a set of hardware for hanging picture frames (nails, screws, and patented brackets). He's approved the plastic clamshell for development, and now we're refining the design of the paper slipcard. He's pretty firm on a lot of the elements, but I'm developing a mascot character, revising the logo, and just polishing the overall design aesthetics of the slipcard.
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