DTP


 
Lively discussions on the graphic arts and publishing — in print or on the web


Go Back   Desktop Publishing Forum > General Discussions > Print Design

Reply
 
Thread Tools Display Modes
Old 07-12-2017, 09:54 AM   #1
Ronald
Member
 
Join Date: Feb 2008
Location: Great Plains, USA
Posts: 243
Default Critique Bookstore/Cafe Logo, Please

A print shop I interviewed with needs me to finish this assignment for a mock book store/cafe as a final test. Here are some logo concepts. I then I have to make a 2-color letterhead, business card, and small menu. Any advice would be greatly appreciated in regards to the logos or even the other items. Thank you.

Click image for larger version

Name:	loose_leaf.jpg
Views:	41
Size:	337.0 KB
ID:	1988
Ronald is offline   Reply With Quote
Old 07-12-2017, 12:07 PM   #2
terrie
Staff
 
Join Date: Oct 2004
Posts: 8,919
Default

I really like the first logo (top line) on the left...the green doesn't excite me all that much but it's a sort of retro color that suits the design. The design to the right of that first one is also nice although I think the word "Leaf" might be bumped a tad to the right.

I'm not sure about bottommost (book edge) at all primarily I think because it's a bit too wide (long?). I wonder if you narrowed it down (shorten?) a bit it if might work better--smaller font size for the text and bump up the logo size a little bit so it's more visible.


Hope the above proves useful...



Terrie
terrie is offline   Reply With Quote
Old 07-12-2017, 12:23 PM   #3
Bo Aakerstrom
Member
 
Bo Aakerstrom's Avatar
 
Join Date: Mar 2005
Location: Derby,UK
Posts: 1,316
Default

Apart from the ones Terrie mentioned I read: Loose Books & Coffee Leaf...

The first one could work but as it is it looks a bit dated.

   
__________________
www.boaakerstrom.com
Behance Portfolio
Bo Aakerstrom is offline   Reply With Quote
Old 07-12-2017, 07:00 PM   #4
Ronald
Member
 
Join Date: Feb 2008
Location: Great Plains, USA
Posts: 243
Default

Thanks, everyone. I favored toward the bottom-center colored version and started making my card, letterhead, and menu with it until I decided to try one more approach.

Using some of the same elements from my favorite version, I think these are far more modern and the main name would be legible from a distance, yet they maintain a bit of rustic literary or creative charm with the right-hand secondary elements. I feel a lot better about these.
Attached Thumbnails
Click image for larger version

Name:	logos_ll_simplified_02.jpg
Views:	8
Size:	182.0 KB
ID:	1989  
Ronald is offline   Reply With Quote
Old 07-13-2017, 07:52 AM   #5
Hugh Wyn Griffith
Member
 
Join Date: Jan 2005
Posts: 2,431
Default

I didn't have time to post before but I preferred the Book one in #1 to the round ones and I would have liked to see the books & coffee a bit more prominent.

I think #2 are all too "ill defined" to be a logo

FWIW

   
__________________


Hugh
Hugh Wyn Griffith is offline   Reply With Quote
Old 07-13-2017, 08:35 AM   #6
Ronald
Member
 
Join Date: Feb 2008
Location: Great Plains, USA
Posts: 243
Default

Thank you, Hugh. It's interesting to see the varying opinions; I requested a critique of this on another graphic design forum, and the members emphasized how poorly these intricate logos would translate to vinyl signage and small items like pens. I gave in to those pressures to simplify and use larger shapes, so the second logo set remedied this somewhat; although, the guys on that forum still think the skinny typewriter font and delicate ampersand brush are still far too intricate for a logo.

Although it doesn't necessarily pass every test for an ideal logo, overall, I genuinely like it. Attached is the business card with the final logo.

...Upon further observation, I wish I would've tried transforming the double L's of "Loose Leaf" into iconic little open books. A design oversight.
Attached Thumbnails
Click image for larger version

Name:	business_card_loose_leaf_al.jpg
Views:	8
Size:	49.5 KB
ID:	1990  
Ronald is offline   Reply With Quote
Old 07-13-2017, 12:58 PM   #7
terrie
Staff
 
Join Date: Oct 2004
Posts: 8,919
Default

I like what you've chosen and I think your later idea of playing with the L's might be workable--if nothing else, interesting to see what you come up with.

With respect to signage and small items, I wonder if tweaking just the ampersand (I really like the one you chose) for those specialized items would be an option--you could either choose another ampersand or, just tidy up the one you chose by removing bits and pieces that don't translate well?



Terrie
terrie is offline   Reply With Quote
Old 07-13-2017, 02:26 PM   #8
Hugh Wyn Griffith
Member
 
Join Date: Jan 2005
Posts: 2,431
Default

I like the whole card (despite the concept of leaves of coffee ...... if only they served tea!) but don't see it hanging together as a sign out side which the first generation round ones.

Who want's to be a designer ....

   
__________________


Hugh
Hugh Wyn Griffith is offline   Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Critique Health Board Logo, Please Ronald Print Design 3 12-18-2013 07:35 PM
Logo Critique Ronald Print Design 22 05-13-2013 05:57 AM
Critique My Auto Shop Logo, Please Ronald Print Design 15 03-28-2013 04:02 PM
Europe, cell phone & internet cafe advice needed... terrie The Corner Pub 47 12-09-2011 04:24 PM
Local bookstore website dthomsen8 Business Matters 31 10-18-2006 09:47 AM


All times are GMT -8. The time now is 04:30 PM.


Powered by vBulletin® Version 3.8.9
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Contents copyright 2004–2014 Desktop Publishing Forum and its members.