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Old 05-03-2008, 02:50 PM   #1
Bo Aakerstrom
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Default Fonts, fonts and more fonts

Is this some kind of world record?
Why would you need that many different fonts anyway?

   
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Old 05-03-2008, 05:33 PM   #2
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Why would you need that many different fonts anyway?
The ads are probably done outside and submitted as PDFs with the fonts embedded. The newspaper type looks fairly ordinary.

Or did I miss something?

   
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Old 05-04-2008, 07:55 AM   #3
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The ads are probably done outside and submitted as PDFs with the fonts embedded.
This is probably true and something I didn't consider.
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Or did I miss something?
I opened it to look at what fonts were used and got a little surprised at the number (150+) of 'em that's all.

   
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Old 05-04-2008, 08:19 AM   #4
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...
I opened it to look at what fonts were used and got a little surprised at the number (150+) of 'em that's all.
Is that count done with Acrobat Reader, or the Acrobat software?
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Old 05-04-2008, 03:52 PM   #5
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Reader - it took a while to open the document, that's what triggered my curiosity in the first place.

   
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Old 05-05-2008, 06:41 AM   #6
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Reader - it took a while to open the document, that's what triggered my curiosity in the first place.
Technique, please?
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Old 05-04-2008, 08:20 AM   #7
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This is probably true and something I didn't consider.

I opened it to look at what fonts were used and got a little surprised at the number (150+) of 'em that's all.
I think that is the result of the democratization of design and typesetting.

   
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Old 05-04-2008, 03:54 PM   #8
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I think that is the result of the democratization of design and typesetting.
At least I can learn from others - both what to do and what not to do...

   
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Old 05-04-2008, 04:31 PM   #9
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Is this some kind of world record?
Why would you need that many different fonts anyway?
Ads will up the count.

Over all, though, those pages and ads certainly wouldn't win any newspaper industry design awards here in Iowa (as, for the past three years, have the papers I work for). Well, OK, page 3 is better than the rest, but it obviously was designed outside. That said, this just has to be classified (by the USPS at the very least) as a "shopper" -- a free/give-away publication. It is 86% advertising. Those beasts are never things of beauty. Being a shopper is the only explanation I can come up with for its claim of 15,000 circulation and the lack of any subscription info in the masthead. Hm...yes, looking up the website I see this is attached to the real newspaper.

   
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Old 05-07-2008, 05:36 PM   #10
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Ads will up the count.

Over all, though, those pages and ads certainly wouldn't win any newspaper industry design awards here in Iowa (as, for the past three years, have the papers I work for). Well, OK, page 3 is better than the rest, but it obviously was designed outside. That said, this just has to be classified (by the USPS at the very least) as a "shopper" -- a free/give-away publication. It is 86% advertising. Those beasts are never things of beauty. Being a shopper is the only explanation I can come up with for its claim of 15,000 circulation and the lack of any subscription info in the masthead. Hm...yes, looking up the website I see this is attached to the real newspaper.
In a publication that's all ads, it's always going to be a matter of trying to do something that will stand out... Awful from a design perspective, but then it kinda looks like some of them were done in MS Publisher before being submitted.

   
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