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Old 08-16-2005, 08:45 AM   #1
ElyseC
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Default "Frozen Frogs &...:How to Hustle a Client"

Frozen Frogs & Cooked Books (or How to Hustle a Client)

An interesting read, this excerpt. I think I'll look up the book it came from.

Here's the last sentence of the article:
And until the industry commits to better ideas, regardless of medium, and people over budgets and formulas, we'll remain nothing more than ad hustlers who get over on clients and consumers.

   
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Old 08-16-2005, 12:46 PM   #2
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Interesting article...

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Old 08-16-2005, 03:18 PM   #3
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Originally Posted by terrie
Interesting article...
Isn't it though? The book's own site has lots more info.

Gutsy author.

   
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Old 08-16-2005, 04:19 PM   #4
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Quote:
Originally Posted by ElyseC
Isn't it though? The book's own site has lots more info.

Gutsy author.
Gutsy, maybe. Unreadable for sure.

Justified type, yuck. KO’d type, yuck. KO’d justified type? Words cannot express. Anyone get the book? Let me know what it says, huh? <g>

   
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Old 08-16-2005, 04:31 PM   #5
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Originally Posted by ktinkel
Gutsy, maybe. Unreadable for sure.

Justified type, yuck. KO’d type, yuck. KO’d justified type? Words cannot express. Anyone get the book? Let me know what it says, huh? <g>
I haven't downloaded them yet, but I presume the excerpt PDFs he has are on white background, so those should be easier to read than the site. <g>

   
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Old 08-17-2005, 06:45 AM   #6
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Quote:
Originally Posted by ElyseC
Isn't it though? The book's own site has lots more info.

Gutsy author.
Oh good. Another book to feed my disillusionment<G>

   
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Old 08-17-2005, 02:51 PM   #7
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>>elysec: Isn't it though? The book's own site has lots more info.

Like my old bosses (not nice people at all) would read a book like this...'-}}

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