Current image usage fees?

[Franca]

I am interested in what usage fees our resident photographers here on DTP would charge for press release photos. I seem to recall it was less than the usage fee for advertising, but it's been a long time since we've had to purchase images for ad use, and we've always used our own photos for press releases. Is there a "going rate" for press release photos?

[annc]

I am interested in what usage fees our resident photographers here on DTP would charge for press release photos. I seem to recall it was less than the usage fee for advertising, but it's been a long time since we've had to purchase images for ad use, and we've always used our own photos for press releases. Is there a "going rate" for press release photos?I've never charged or paid for press release photos, but as my experience of both is limited to the Australian equestrian scene, maybe I'm not the best one to ask.

[Franca]

Thanks, Ann - that may be the case here as well. My other half will know but he's not reachable today!

[annc]

Thanks, Ann - that may be the case here as well. My other half will know but he's not reachable today!That's a shame. Good luck with it.

It's usual, at least within the equestrian fraternity here, to put the photo attribution in the press release under the photo.